產品市場經理-AX-上海黃浦區-18-26k
來源: 原創
The Sr. Product Marketing Manager will manage and drive product marketing ideation, from beginning to end, developing and executing timely, well-positioned product marketing strategies and go-to-market programs that fuel demand and drive revenue.
As a Senior Product Marketing Manager, the mission is to aggressively develop, prioritize and execute on tools and programs to drive expansion within customer accounts. You will work closely with marketing, BD, account teams, inside sales, and senior management to develop the programs and tools to meet revenue targets.
Ÿ Develop product positioning and messaging that differentiates our products in the market.
Ÿ Create high-impact internal and client-facing materials that clearly communicate the value and unique advantage of our products.
Ÿ Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
Ÿ Assist with training– ensure all sales members and client services can internalize and articulate our product positioning and message.
Ÿ Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Ÿ Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on competition and how to dominate the market.
Work with MarComm to successfully launch new marketing collateral, web and social media content, trade shows, PR, launch events and training developed for both internal and external audiences.
Requirements
Ÿ Bachelor’s degree in information technology or equivalent discipline; MBA or Engineering background preferred.
Ÿ 5+ years experience in B2B marketing position
Ÿ 3+ year working experience in auto, insurance or software companies
Ÿ Ability to understand customer's technical requirements and to define product technical specifications.
Ÿ Business analysis & story telling skills
Ÿ Solutions design and problem-solving skills
Ÿ Excellent teamwork and project management skills
Ÿ Exceptional communication skills – written, graphical and verbal
Ÿ Focus on results, thorough analysis to drive performance of key metrics
Ÿ Proactive mindset – ability to work with minimal guidance, set and adjust priorities
Ÿ Exceptional attention to detail
Strong analytical and quantitative skills; Strong bias towards data-based decision making.